Jason Penning is a Creative Director and Designer with 20+ years of experience.

About

Stoked on ideas that solve business problems, drive results, engage fans and drive brand affinity. Calm, comfortable and confident leading the creative process on set, in edit bays, in meetings, with writers, designers, photogs, clients, talent, and stakeholders. A beacon of clarity in the fluidity. Resourceful with a get it done attitude and work ethic—on time, on budget with creative that lands. Experienced in connecting consumers to brands through content, culture, lifestyle and story.

Experience

JPCG®
Creative Director/Designer
2024 — Present
Brand design, marketing campaign development, and content production focused on the sports lifestyle space. Clients include: U.S. Ski & Snowboard, F45, Aspen One, Visit Oceanside, Døds Diving League, and more.

World Surf League
VP Creative Director
2013 — 2024
Built and led a multi-disciplinary in-house creative team to define the global brand vision through events, merchandise, and content. Serviced, integrated, and collaborated with strategic partners including: Ikea, Vans, Jeep, Yeti, Michelob Ultra, Red Bull, Samsung and more.

Wunderman
Art Director/Designer
2012 — 2013
Clients include: Southwest Airlines, and Invisalign.

Merit Andrew
Art Director/Designer
2012 — 2013
Clients include: Panasonic, and Boeing.

Alcone Marketing
Associate Creative Director
2009 — 2012
Clients include: CA Lottery, Nestle, and Logitech.

DGWB Advertising
Art Director
2004 — 2008
Clients include: Argent Mortgage, OC Register, CHOC, Avia Shoes, and Wienerschnitzel.