CONNECTING ELITE LEVEL HIGH PERFORMANCE SURFING TO A FUN JELLY CANDY COLLECTING GAME WITHOUT LOSING AUTHENTICITY.


CANDY CRUSH X WSL

THE SODA
SURF CUP


A FUNNEL STYLE TOURNAMENT FEATURING SURFBOARD CANDIES, SODA GUMMY BEARS, AND YETI RIDING WAVES. PLAYERS COMPETED TO WIN A CUSTOM SURFBOARD SHAPED BY MATT BIOLOS AND SIGNED BY THE WSL FINAL 5 ATHLETES, PLUS A ONE-YEAR SUPPLY OF GOLD BARS.

2.3B IMPRESSIONS TOTAL
266M PR REACH
1M SOCIAL
57B SURF CANDIES COLLECTED