DRIVING AUDIENCE TUNE-IN WITH STEPH GILMORE CHASING HER SEVENTH TITLE AND THE BRAZILIANS BUILDING A DYNASTY.
WSL 2018 WORLD TITLE CAMPAIGN
TWO STORYLINES. ONE THREAD.
Stephanie Gilmore chasing her her seventh World Title, and Gabriel Medina leading the Brazilian’s global dominance of modern surfing. We leaned into both narratives to drive audience tune-in for the final event at the Banzai Pipeline in Hawaii.
“BY NATURE”—OUR SEASON LONG TAGLINE WAS USED TO CONNECT ATHLETES, IDEAS, THEMES, AND CONSISTENTLY DRIVE AUDIENCE TO THE WEBSITE.
BOLD TYPOGRAPHY DEFINED THE CAMPAIGN IDENTITY, AND QUICKLY MESSAGED IDEAS THROUGH SOCIAL CLUTTER.
UNIQUE CONTENT WAS CREATED IN PORTUGUESE THAT CELEBRATED BRAZIL’S RISE TO DOMINANCE ON THE CHAMPIONSHIP TOUR.
A TWO MINUTE TRIBUTE WAS THE HEART OF THE CAMPAIGN. IT PUT BRAZIL, GABRIEL MEDINA, AND FILIPE TOLEDO ON TOP WITH SURFING’S MOST ICONIC CHAMPIONS.
