WSL One Ocean is a global initiative aimed at protecting the ocean.
Challenge
The World Surf League’s sustainability program We Are One Ocean had become disconnected from the surfing community, resulting in low engagement on social media and at event activations.
Brief
Rebrand the program as WSL One Ocean, build a visual identity that connects with a younger audience.
Solution
Build a comprehensive brand identity that retained a strong connection to the WSL through the brand’s core color blue. A new logo was created, supported by a comprehensive toolkit with ocean themed textures, fresh vibrant colors, whimsical illustrations, and bold typography.
We announced this with Speak Up For The Ocean, a powerful social media campaign inviting the surf community to share sustainability stories around ocean health and environmental action. To maximize impact, we leveraged key athletes that appealed to a younger social savvy demographic. The community responded with personal videos showcasing beach clean-ups, volunteering efforts, and a variety ways of reducing their environmental footprints.
Results
7.8% Content Engagement
6.5% Growth on Instagram
