In 2022, the World Surf League announced the return of its Rising Tides program with the goal of inspiring the next generation of female surfers. The program provides the opportunity for girls across the globe to connect and surf with their heroes on the WSL Championship Tour. To maximize impact in reintroducing the program, we completely redesigned the program identity.
Objective
Inspire and motivate. Be inclusive, energetic and fun. Appeal to a multi-national young demographic.
Event activation setup at the 2022 WSL Finals at Lower Trestles in San Clemente, California.
Tik-Toks
Program keepsake jersey signed by Moana Jones Wong, 2022 WSL Pipe Pro Champion.
