In 2019 the World Surf League made a pledge to improve our relationship with the planet through three commitments: becoming carbon neutral, cutting out single serve plastic, and restoring our coasts. #StopTrashingWaves became our rally cry to get the message out as we activated at Championship Tour events around the globe.
Results
82M Reached (social, email, search, amplification)
210K Website Visits (8 min average)
