The brand vision. Amplify surfing as a sport. Surfing can be many things, a hobby, an escape, a passion, a challenge, a project, a job, etc. The WSL is not many things. We are the sport of competitive surfing. And the Championship Tour is the elite few who paddle out to compete for the World Title. Our goal is to push this sport onto a greater stage, with more viewers from more places, more fans, more must-watch drama, more aspiring world champions, and more sponsors allowing us to do more. We put our athletes at the forefront of everything we do—supporting, amplifying and championing them.